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Building Your List With Paid Ezine Advertising
01-18-2018, 02:02 AM
Post: #1
Building Your List With Paid Ezine Advertising
An excellent way to build your e-Marketing list is with paid e-Zine advertising. By using this e-Zine advertising you get almost instant results, something that article marketing can't do for you.

Let's take this step by step French email lists. The initial choice you should make is whether to promote registration of your list or immediately promote one or more of your products. If you have a product or service that only has a limited life, for example one related to a specific occasion or date, then you need to get customers in fast. Direct paid e-Zine advertising of your product may be just exactly the way to do that.

For example, if you have a product or service that is specifically related to Valentine's Day then you should get it before your prospective buyers in the few days running up to the 14th February. If you miss that slot then you will be waiting for an entire year.

For the majority of cases though, the purpose of the e-Zine advertising is to get more members so you build your marketing mailing list. That way you can e-mail them information and offers that can step through over time. Building your list gives you the opportunity of making linked sales or repeated sales so that you get the payback from your advertising spend over a period.

Advertising is always a risk. David Ogilvy, the advertising guru said "I know I am wasting half my advertising spend, the problem is I don't know which half." And that's from someone who spent a lifetime generating really successful ads.
[Image: buy-email-lists-21819162.jpg]

Fortunately for us paid e-Zine advertising is relatively cheap. Not the' 000s of dollars that Ogilvy would spend per ad, but costs from 10 to 100 dollars will do the trick, depending upon your marketplace.

What do you need to consider when selecting an e-Zine and placing an ad? There are three principal items-- targeting, list quality and ad quality.

Targeting-- does the e-Zine publish into the market area that you are targeting? For example, it's useless placing an advert in a puppy training e-Zine for golf improvement course. Anyone training a puppy hasn't got time for golf - even if they wanted to.

List Quality-- Do the constituents of the e-Zine publisher's list respond to the type of advertising Chiefvp financing email list campaign you are meaning to place. This is difficult to judge as all you can go on is the publisher's information and any anecdotal reports you can find on Internet Forums. That is, except if you can find someone who has had actual relevant paid e-Zine advertising experience with this publication. So attempt to see if you are able to view a sample of the product in advance and find out how long the publisher has been in business.

Ad quality-- you only have a tiny space to make your pitch. A typical advert is 5 lines by 60 characters. In this ad you have to grab the reader's Attention, tweak their Interest and build their Desire so they take the Action you want. Remember that as you are composing-- A I D A. Or as another writer put is so succinctly-- "Remember the Reader and the Result"

Allow for repeated attempts in your budget. You can try variants on your copy and in different e-Zines. A one-off shot, unless you are very lucky, will not teach you much. That way you will be working to enhance your returns and value for your advertising dollar.

Always place your ads so that you can measure your results. For example, create a new list especially for respondents to this campaign, use a dedicated landing page or run it at a time when all other activity is very low. What you can measure in your paid e-Zine advertising you can improve.

So, is Paid e-Zine Advertising for you as you try to build your list? It won't cost you much to find out and, following the above guide you will be giving it your best shot. If it does not work for you then you can move on with that extra knowledge. When it does work, and the results flow through, then you can continue to build your e-marketing list with valuable members by repeating your successful formula of paid e-Zine advertising.
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